Rankings Guaranteed Rankings Guaranteed
Services | Search Engine Optimization | Search Engine Marketing | Link Popularity | Web Analytics | Pay Per Click (PPC) and Text Advertising Management

Web Analytics

The activities associated with the study of the traffic of the web site and the behavior of visitors is known as web analytics. In the context of e-commerce, this refers to how the data collected about web sites and traffic is used to determine which aspects of the site has a more impact towards achieving business goals.

Many different data is collected during web analytics, the most common being web traffic reports. Other information collected may include e-mail response rates, direct mail campaign data, sales and lead information, and etc. Once these data is collected, they are compared against key performance indicators to determine their success. These in turn are used to improve the web site and the marketing campaign.

There are two main technological approaches to web analytics. The first approach is log file analysis, where the log files that record server transactions are studied. The second approach is page tagging, which uses JavaScript on pages to notify a third party server when a page is rendered by a browser.

Log File Analysis


Web servers' use log files to record all transactions they carry out. By studying these log files it is possible to get data on the popularity of a web site. In the early days of log file analysis two metrics were introduced. These were the page views and the visits (sessions). A page view was defined as a request made to the web server for a page. A session was defined as a sequence of requests from a uniquely identified client that expired after a certain amount of inactivity. Even though page views and visits are still used as metrics, they are considered as unsophisticated measurements.

The task became more difficult with the emergence of spiders, robots, web proxies and dynamic IP's. The log analyzers responded by tracking visits through cookies, and ignoring requests by known spiders. Caching also represents a problem because cached pages will not generate a server request. Even though caching can be disabled from the server, it degrades the performance for the user.

Page Tagging


In the beginning, Web counters were images included in a web page that showed the number of times the image had been requested. This was an estimate of the number of visits to that page. Later this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to pass along with the image request certain information about the page and the visitor. Professional web analytics companies can then process this information and generate the required reports and statistics.

To uniquely identify users, their visits and subsequent visits cookies are assigned. This is also managed by the web analytics service.

With the development of the web analytics processes, new software was also developed to automate the analysis process, making it less prone to errors.

At Rankings Guaranteed, we offer hosted and customized web analytics solutions to search engine optimization firms, web marketing firms and pay per click consultants. We use the newest technologies and software to carry out our web analytics solutions, guaranteeing our clients timely and accurate reports they can rely on.

You too can get the benefit of our expertise. Please feel free to request for a quotation. It's free and there are no obligations attached
SEO Services
Optimizing your site to get top search rankings for relevant keywords is a very important factor. The main reason behind this is that sites with top rankings generate more traffic. More traffic converts into more sales or sales leads for a business.

Rankings Guaranteed offers comprehensive packages designed and customized to suite your particular site. We make sure that the strategy we use will generate the right results for site and help it achieve its business goals.

Read more about our services
Outsourced SEO
Search engine marketing and search engine optimization are specialized work that needs to be done properly if the expected results are to be gained. This is where SEO firms comes in. Rankings Guaranteed is one such company with expert knowledge in various aspects of SEO and SEM. We also have a wealth of experience optimizing various sites in different subject matters and different goals. Our experience also ranges working with many international clients.

Let us take some of the burden off you. By outsourcing these services to us, your free to concentrate on other areas of the business.

Read more about our outsourced SEO services
Contact

Rankings Guaranteed
135/3 Galle Road,
Dehiwala (North),
CO 10350
Sri Lanka

Send us an email get more information about how we can help your site.

E-mail
support@rankingsguaranteed.com

Or fill out our online form Get a Free, No Obligation Quotation for your site

Telephone US and SL customer service numbers will be provided upon signing the SEO contract.