The World Wide Web is growing rapidly, populated by more and more web sites each day. This makes it more difficult for a one single site to stand out from the rest. There is no point in having a web site if people are a not visiting it. This is a crucial factor especially if the site is a revenue generating site.
One of the most effective ways of getting your site noticed is through search engine rankings. When people use search engines, web sites gets ranked according to the relevance of the search. The objective of any site is to get the number one place in the rankings for a relevant search criterion. To achieve this goal many sites are now turning to what is known as search Engine Optimization (SEO).
Studies of Internet users have shown that an estimated 42% of users click the top ranking link, while the percentage that clicks on the second ranked link is 8%. The click-through rate drops as the ranking goes down.
An estimated 62% of users will select a link on the first page of the search results
Only about 23% of searches goes on to check the second result pages. Most users will either change the search criteria or give up if the desired results are not in the first page.
Keyword refinement is done for about 80% of unsuccessful searches.
77% of users prefer to use organic listings over paid listings.
Increase in traffic over a period of 6 months after a search engine optimization is done
Increase in ROI after a search engine optimization is done
What is Search Engine Optimization
The work of Search engine optimization is known by many names. Search angine placement, search engine rankings, and SEO Optimization, but they all refer to the same thing. It is a set of activities that ensures your web site a place in the first few pages of a search engine for a strategically defined set of keywords. The goal of which is to increase the targeted traffic to your web site, resulting in more sales and profit.
Benefits of Search engine Optimization
Major search engines generate over 400 million searches everyday, day after day. Search engine optimization (SEO) helps you get into the action, and better compete with your competitors
Search engine optimization (SEO) offers a much better return on investment compared to other online marketing campaigns such as banners or pay per click campaigns
Search engine optimization (SEO) helps you target people who are already looking for the products or service you offer.
Search engine optimization (SEO) is a long term solutions. Once a website has been properly optimized for search engines it can maintain the rankings for a long period.
Traditional methods of advertising costs more, while Search engine optimization (SEO) is an inexpensive, yet reliable method to popularize your web site.
Optimizing your site to get top search rankings for relevant keywords is a very important factor. The main reason behind this is that sites with top rankings generate more traffic. More traffic converts into more sales or sales leads for a business.
Rankings Guaranteed offers comprehensive packages designed and customized to suite your particular site. We make sure that the strategy we use will generate the right results for site and help it achieve its business goals.
Search engine marketing and search engine optimization are specialized work that needs to be done properly if the expected results are to be gained. This is where SEO firms comes in. Rankings Guaranteed is one such company with expert knowledge in various aspects of SEO and SEM. We also have a wealth of experience optimizing various sites in different subject matters and different goals. Our experience also ranges working with many international clients.
Let us take some of the burden off you. By outsourcing these services to us, your free to concentrate on other areas of the business.